Marketing Mixer

Your Entrepreneurial Marketing Department

What is Entrepreneurial Marketing?

Entrepreneurial marketing covers a range of techniques that gives you maximum impact at minimum cost. It's being smart with your marketing, instead of throwing money at useless campaigns, it's about connecting with the individual at a deeper level than what organisational marketing can achieve, although, many of the strategies and techniques from organisational marketing are used in entrepreneurial marketing.

Some of the practical techniques of entrepreneurial marketing are known as; buzz marketing, viral marketing, alternative marketing, unconventional marketing, experiential marketing, guerrilla marketing, online social network marketing, and many others.

In the majority of cases, using entrepreneurial marketing in place of organisational or standard methods can reduce your budget, reduce unnecessary waste, increase profits and uncover new markets and areas for growth.

Entrepreneurial marketing is commonly overlooked in organisations because there is usually an added element of risk associated with some of the methods, but keep this in mind - if you continue to do what you've always done, you'll continue to get the same results, or put another way - every move you make in business has an element of risk, if you always choose the lowest risk, you'll always get the lowest results.

A typical traditional marketing agency scenario

Meet with key members of the management team and discuss budget, current situation and future goals, historical data and past methods used. With that sorted, the traditional marketing agency goes to work to develop a plan based around conventional marketing and advertising methods suited to your budget.

Lets break this scenario down to discover its flaws. The traditional marketing agency has identified your current situation and future goals, that's great, good work. Your historical data and past methods have given you ok results but it could be better, and that's why you've asked a marketing agency to take on the technical marketing aspects. You've commissioned a marketing agency to escalate your product or service to achieve your future goals.

Sounds good so far, what are you on about? At this stage, the very nice and well-respected marketing agency guys have done everything you've asked for and you're happy with what they are about to put in place for your business. So with the marketing agency's input, you have decided on the best way to market your product or service.

The marketing agency might create a plan, a plan that describes everything you've talked about in your meetings. Then they will start designing and creating the materials for print, web, video/television etc.

Here is the big problem: The marketing agency will spend your marketing budget for you, but did they offer any solutions to reduce your budget? Did they ask about historical marketing costs, procedures and results? Did they offer you any alternative methods that you've never thought of doing? Did they ask you about the overall look and feel of your premises and how your staff talk to and handle customers? Did they ask you about your systems for Customer Relationship Management?

Marketing Mixer steps in

Let's get the full story of the ins and outs of your business first by conducting an assessment of your business from a customer's point of view. We do this to inform you of reasons why customers might turn you down, reasons that you don't see because you're too close to the day-to-day workings inside your business.

Then we'll uncover the features, benefits and solutions that your products and services provide to your customers. We'll use those as leverage when creating your message using ethical and very powerful tactics such as persuasion, emotion, senses and other psychological tactics.

We'll go through pricing and the various options available to reach the ideal price for your products and services.

We'll find the best set of methods and strategies to reach your goals and beyond without wasting money on media that could be a big waste of money for your particular offering.

Using these methods and others, we can often reduce unnecessary and harmful waste which effects the environment, another bonus.

Using Marketing Mixer might cost around the same price as other marketing agencies, but the major differences are that Marketing Mixer (MM);

• MM looks at all customer focused areas of your business,
• MM works towards reducing your current budget that could save your company millions of dollars (depending on the current size of your budget of course),
• MM develops entrepreneurial marketing methods to compliment your individual products and services instead of only using the common traditional methods of marketing and advertising,
• MM will not try to sell you something for the sole purpose of making a profit, if it's not going to make a difference or lacks in relevancy it's out,
• MM provides an ongoing service, it's not the type of service that sells you products and moves on, it's a long term relationship,
• MM will look after you and your marketing in the best possible way, because your success is our success.

To increase your market share and increase your profits, put Marketing Mixer to work on your business CONTACT Paul Groth.