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	<title>Paul Groth - Marketing Strategist</title>
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	<link>http://www.marketingmixer.com.au/blog</link>
	<description>Marketing strategy, tactics and other useful business information.</description>
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		<title>Three must-do sales techniques</title>
		<link>http://www.marketingmixer.com.au/blog/2009/08/three-must-do-sales-techniques/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/08/three-must-do-sales-techniques/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 02:57:09 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=173</guid>
		<description><![CDATA[Whether you have a brick and mortar shop or a virtual showcase, your customers will be looking for 3 things when they visit your store.]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/08/three-must-do-sales-techniques/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Giving advice? Practice what you preach!</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/giving-advice-practice-what-you-preach/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/giving-advice-practice-what-you-preach/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 06:05:21 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Business General]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=164</guid>
		<description><![CDATA[Have you ever written a blog post, written an article in a print publication, written a book, or given a speech that’s full of advice?]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/giving-advice-practice-what-you-preach/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Exit Interviews Vs Stay Interviews</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/exit-interviews-vs-stay-interviews/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/exit-interviews-vs-stay-interviews/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 04:04:20 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Business General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[exit interview]]></category>
		<category><![CDATA[organisation]]></category>
		<category><![CDATA[stay interview]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=156</guid>
		<description><![CDATA[The best way to attack workplace issues and high employee turnover is by conducting stay interviews with all employees (including managers).]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/exit-interviews-vs-stay-interviews/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What the f&#8212; is wrong with these people?</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/what-the-f-is-wrong-with-these-people/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/what-the-f-is-wrong-with-these-people/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 04:13:01 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Business General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[dag]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[manager]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=150</guid>
		<description><![CDATA[This is the question many frustrated CEO’s and Managers are asking about their employees.]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/what-the-f-is-wrong-with-these-people/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to work with a zero dollar marketing budget</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/how-to-work-with-a-zero-dollar-marketing-budget/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/how-to-work-with-a-zero-dollar-marketing-budget/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 05:28:04 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[zero dollar marketing budget]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=138</guid>
		<description><![CDATA[You have a great idea but you realize you’re in such a position that limits you to a zero dollar marketing budget.]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/how-to-work-with-a-zero-dollar-marketing-budget/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Beware of online business listings and directories</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/beware-of-online-business-listings-and-directories/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/beware-of-online-business-listings-and-directories/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 14:56:38 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business directories]]></category>
		<category><![CDATA[business listings]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing methods]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=131</guid>
		<description><![CDATA[You've probably heard of the old SEO (Search Engine Optimization) trick where you add your website to all of the directory listings you can find.]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/beware-of-online-business-listings-and-directories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is newspaper advertising worth it?</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/is-newspaper-advertising-worth-it/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/is-newspaper-advertising-worth-it/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 04:50:36 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[long copy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target customers]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[whitespace]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=120</guid>
		<description><![CDATA[I was invited to a free event about newspaper advertising by a well-known speaker. At the time I was doing some advertising in the local newspaper and]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/is-newspaper-advertising-worth-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Killer &#8211; Targeting the wrong customers</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/business-killer-targeting-the-wrong-customers/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/business-killer-targeting-the-wrong-customers/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 04:41:41 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Business General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[competitor]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[target customers]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=109</guid>
		<description><![CDATA[Every business needs to define their target market, without a defined group to target your marketing message to, all associated costs will be lost and]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/business-killer-targeting-the-wrong-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your new business &#8211; The job from hell</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/your-new-business-the-job-from-hell/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/your-new-business-the-job-from-hell/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 03:39:11 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Business General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[follower]]></category>
		<category><![CDATA[in your business]]></category>
		<category><![CDATA[job from hell]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[on your business]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=99</guid>
		<description><![CDATA[Plenty of people take the wrong approach to starting their new business, it affects them so bad, their new venture turns into the job from hell.]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/your-new-business-the-job-from-hell/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Busted sales tactic, Repeating names</title>
		<link>http://www.marketingmixer.com.au/blog/2009/07/busted-sales-tactic-repeating-names/</link>
		<comments>http://www.marketingmixer.com.au/blog/2009/07/busted-sales-tactic-repeating-names/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:55:14 +0000</pubDate>
		<dc:creator>Paul Groth</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales tactic]]></category>

		<guid isPermaLink="false">http://www.marketingmixer.com.au/blog/?p=85</guid>
		<description><![CDATA[I'm taking a stand against this tactic and rejecting it for not only a sales situation, but for any normal conversation.]]></description>
		<wfw:commentRss>http://www.marketingmixer.com.au/blog/2009/07/busted-sales-tactic-repeating-names/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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